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Performance Metrics to Measure the Value of Design

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Description
AUTHOR(S):

Joseph J. Paul, Research Associate, Eastman Kodak Co.

 

In 1997, Eastman Kodak began a formal effort to measure the value of design by creating a new position within their Corporate Design Center, which was filled by Joseph Paul. Kodak's goal was to more fully engage design as a competitive advantage and bring

 

PUBLISHED: 2000

 

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