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Virtual Identity: A Paradigm Shift for the New Corporate Communications Environm

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AUTHOR(S):

Robert O. Swinehart, Head, Communications Design Program, Carnegie Mellon University

 

Identity has moved from the realm of images and messages to the design of experiences and interactive communications. In this kinetic environment, Robert Swinehart predicts that design managers will act as coaches, nurturing a “system of marks”—a virtual

 

PUBLISHED: 1996

 

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