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Creative Product Analysis to Foster Innovation

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AUTHOR(S):

Susan P. Besemer, Principal and Founder, Ideafusion

 

Novelty-how important is it to a product? Obviously, new products must have elements of novelty, but developing them is certainly a risky business, and companies are right to be wary of bringing out a product that is too novel. Customers may reject new p

 

PUBLISHED: 2000

 

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