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Corporate Identity and the World Wide Web

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Description
AUTHOR(S):

Ted Shida, Regional Director, Design Management Institute

 

A Web site—every organization needs one. But what criteria should shape the design of these digital forums? Managers from IBM, Sun Microsystems, and Texas Instruments got together at the Art Center College of Design for a workshop on the topic, and Ted Sh

 

PUBLISHED: 1996

 

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