Bernd Schmitt, Professor of Business, Director, Center for Global Brand Leadership, Columbia Business School
What differentiates successful Web sites from unsuccessful ones? Smart marketers, says author and Columbia business professor Bernd Schmitt, know that it is a matter of understanding the online experience. And there is more to a successful online experien
DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.