Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront
        

Creating and Managing Brand Experience on the Internet

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *
 
Description
AUTHOR(S):

Bernd Schmitt, Professor of Business, Director, Center for Global Brand Leadership, Columbia Business School

 

What differentiates successful Web sites from unsuccessful ones? Smart marketers, says author and Columbia business professor Bernd Schmitt, know that it is a matter of understanding the online experience. And there is more to a successful online experien

 

PUBLISHED: 2000

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

10/5/2016 » 10/6/2016
DMI Workshop: Innovation Tools & Process

Featured Members

Site Search
Membership Software Powered by YourMembership.com®  ::  Legal