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Barriers between Design and Business Strategy

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Anna Filson, Research Officer, National Centre for Product Design and Development Research, University of Wales Institute, Cardiff (UWIC); Alan Lewis, Director of Research Enterprise, National Centre for Product Design and Development, University of Wale


By now, it seems that almost every large company is aware that effective product design and development processes, along with a well-defined product strategy, are crucial to achieving a company's business objectives. Unfortunately, the same cannot be said




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