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Retail Identity in a Digital World

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Anthony Parsons, Principal Lecturer in Retail Design, School of Retail Studies, London College of Printing and Distributive Trades


In a digital world, is traditional store-based retailing a thing of the past? Anthony Parsons responds, “No,” but goes on to suggest, using a case study featuring London’s Selfridges department store, the blend of online, catalogue, boutique, and anchor-s




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