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The E-commerce Blueprint: Creating Online Brand Experiences

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AUTHOR(S):

Dave Norton, Vice President of Research, Yamamoto Moss; Lise Hansen, Director of Information Architecture, Yamamoto Moss

 

As a discussion of "experience design" for the Web, this article begins by raising two important questions: Why is it important to create an experience? What transforms an online interaction into an experience? It's fairly easy to answer the first questio

 

PUBLISHED: 2000

 

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