Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Strategic Branding: Bringing the Customer Closer

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Marie-Claude Peyrache, Group Vice President of Corporate Communications, France Télécom; Jean- Léon Bouchenoire, Director of Brand Equity, Compaq Computer Corporation


In March 2000, France Télécom, the French national phone company, launched its new branding system, with a new logo and a new visual identity system applied in its worldwide applications. The company selected a universal symbol-the ampersand-as a key comp




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

11/1/2016 » 11/2/2016
DMI Workshops: Building Great Design Organizations

Featured Members

Site Search
Membership Software Powered by®  ::  Legal