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From Design Awareness to Design Integration: Influencing Corporate Strategy and

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Description
AUTHOR(S):

Craig M. Vogel, Associate Professor, Carnegie Mellon University

 

Historically, U.S. corporations have ignored design. Yet as Craig Vogel interprets the current situation, things are about to change. The shift is not attributable to the establishment of a national design organization but instead to subtle–though signifi

 

PUBLISHED: 1996

 

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