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Profiles in Strategic Alignment: The Role of Cost Information in New Product Dev

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AUTHOR(S):

Julie H. Hertenstein, Associate Professor, Accounting Group, College of Business Administration, Northeastern University; Marjorie Platt, Associate Professor, Accounting Group, College of Business Administration, Northeastern University

 

Co-authors Julie Hertenstein and Marjorie Platt confirm the intuitive notion that the importance of cost varies by a company’s business and market. More generally, they conclude that the deeper a project is in the development cycle, the more likely above-

 

PUBLISHED: 2000

 

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