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Design and Consumer Research

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Description
AUTHOR(S):

Robert W. Veryzer, Associate Professor, Lally School of Management, Rensselaer Polytechnic Institute

 

On the topic of design and consumer research, we call on Robert Veryzer. from the Lally School of Management and Technology at Rensselaer Polytechnic Institute, in Troy, New York. He assembles and critiques an existing body of research, a technique which

 

PUBLISHED: 2000

 

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