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Design and Consumer Research

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Robert W. Veryzer, Associate Professor, Lally School of Management, Rensselaer Polytechnic Institute


On the topic of design and consumer research, we call on Robert Veryzer. from the Lally School of Management and Technology at Rensselaer Polytechnic Institute, in Troy, New York. He assembles and critiques an existing body of research, a technique which




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