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Championing Design: Perspectives on Design Capabilities

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Description
AUTHOR(S):

Birgit H. Jevnaker, Associate Professor,Norwegian School of Management, Department of Innovation and Economic Organization

 

Birgit Jevnaker, a faculty member in the Department of Innovation and Economic Organization at the Norwegian School of Management, looks at how having voices that champion design can influence and enhance corporate strategy. The article is based on case-s

 

PUBLISHED: 2000

 

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