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Behavioral Design with a New Media Twist

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Description
AUTHOR(S):

Roberta Chicos, Market Research Consultant; Joanne Fantini, Owner, sound/Image

 

Roberta Chicos and Joanne Fantini explore how technology can be exploited to get a better sense of consumer preferences with respect to innovation. Using interactive modeling methods—dubbed New Media—in conjunction with other market research techniques, t

 

PUBLISHED: 1995

 

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