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The Design Strategy Framework

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Description
AUTHOR(S):

Debashish N. Mallick, Assistant Professor of Technology and Operations Managment, Carlson School of Managment, University of Minnesota

 

Design strategy is defined as a plan of action to gain competitive advantage through product design--either through the design of new products that create new markets, or through supporting existing market needs better than one's competitors do. Based on

 

PUBLISHED: 2000

 

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