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Serious Play: The Future of Prototyping and Prototyping the Future

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AUTHOR(S):

Michael Schrage, M.I.T. Media Lab, Research Associate

 

Michael Schrage studies design behavior. "Not design thinking," he says, "not design knowledge, but design behavior. Certainly I'm interested in design, and I've always been fascinated by how people behave, but what really gets me is how people behave whi

 

PUBLISHED: 2000

 

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