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Kinesthetic Branding: A Sensory Experience

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Tim Girvin, Principal, Girvin Design; Ann Bradford, Director of Strategic Branding and Marketing, Girvin Design; Jeff Haack, Senior Design Director, Girvin Design


In 1999, design and brand consultants Girvin Inc. were chosen by Microsoft Corporation to provide an overall architecture and interior design for its corporate museum. The original design brief required the creation of a thoroughly "Microsoft branded" env




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