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After You Open the Box: Making Smart Products More Usable, Useful, and Desirable

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Sherie R. Bauer, Associate Vice President, Fitch Inc.; Pamela Mead, Director, Fitch Inc.


If high tech is supposed to improve the quality of life, designers have a significant role in fulfilling this promise. In particular, Sherie R. Bauer and Pamela Mead recommend a simultaneous focus on the usability, desirability, and usefulness as a strate




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