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A Mouse Story

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Description
AUTHOR(S):

Martin Gierke, Vice President, Industrial Design, Black & Decker

 

The brief was to "design a corded detail sander." But not an ordinary detail sander. There were already plenty of those on the market, and research showed that consumers were by and large satisfied with them. How could Black & Decker create market share i

 

PUBLISHED: 2000

 

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