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The Design Proposal in a Changing World . . . Ensuring its Success and Value

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AUTHOR(S):

Michael Prone, Marketing Consultant

 

The design brief is fundamental. A firm may have the latest technology. Its organization may exploit the most up-to-date management strategies. But, as Michael Prone reiterates, it still needs this basic tool, a living document that becomes the starting p

 

PUBLISHED: 1995

 

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