Daniel Buchner, Director of Industrial Design, Design Continuum Inc.; Harry West, Director of Technology and Design Strategy, Design Continuum Inc.; Gianfranco Zaccai, President, Design Continuum Inc.
When a product comes to market and has surprising commercial success-because of great design-everyone sits up and takes notice. If it is your product, the feeling is delightful; if it is a competitor's, then it hurts. The cry goes out: Get design!" How do
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