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Stronger Relationships Make Stronger Design Solutions

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Cameron Watt, PhD Candidate, Bristol Business School; Mary Haslum, Psychology Department, University of the West of England; Ken Russell, Director, MBA Programs, Bristol Business School


As design consultants know, most of their clients work in highly complex and political organizations in which risk-taking, unorthodox thinking, and long-term experimentation are not appreciated. It's an environment that often produces mediocrity in the fo




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