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Moving from Design to Strategy: The 4 Roles of Design-Led Strategy Consulting

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AUTHOR(S):

Victor Seidel, Department of Management Science and Engineering, Stanford University

 

Although there has been more and more discussion within the design-industry press and academic literature about the contribution designers can make in helping companies to develop successful business strategies, there is still little agreement on what rol

 

PUBLISHED: 2000

 

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