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Creating a Principles-Based Identity System to Build Brand Equity

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AUTHOR(S):

Roger Sametz, Founder, Sametz Blackstone Associates

 

Communicating identity requires a strategy satisfying the needs of those who create information and those who receive information. In this case study, Roger Sametz outlines a program devised for Digital that addresses this task by defining three basic ide

 

PUBLISHED: 1995

 

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