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Real Identities for Virtual Corporations? Communicating with the Customer in a G

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AUTHOR(S):

Dr. Jurgen Hausler, Managing Director, German Branch, Zintzmeyer & Lux

 

In the international marketplace, Jürgen Häusler highlights differentiation, the management of change, and securing employee loyalty as essential elements in any company’s communication effort. In this context, he goes on to review the meaning and definit

 

PUBLISHED: 1995

 

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