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Amazing Pace: Shared Views on the Design Process

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Pam DeCesare, Associate Director of Packaging Communications, Kraft Foods; Rob Wallace, Managing Partner, Wallace Church Associates, Inc.


Pamela DeCesare heads up a 13-person brand identity and package design team for the Rye Brook, N.Y., offices of Kraft Foods. She and her team are directly responsible for more than 65 brands and for up to 175 active design assignments at any given time.




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