Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront
        

Brand Integration: Total Image Management

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *
 
Description
AUTHOR(S):

Jean-Léon Bouchenoire, Director of Brand Equity, Compaq Computer Corporation

 

Several articles in this issue of the Journal remark upon the intrusion of advertising and management consultants into what is traditionally the design domain. Jean-Léon Bouchenoire begins his article by acknowledging that many advertising consultants fee

 

PUBLISHED: 2000

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

9/25/2016
Cambridge Innovation Walk #DLC16

Featured Members

Site Search
Membership Software Powered by YourMembership.com®  ::  Legal