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Beyond the Corporate Sphere

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AUTHOR(S):

Roger Sametz, President/Founder, Sametz Blackstone Associates

 

Why haven't academic institutions embraced branding and design? asks Roger Sametz of Sametz Blackstone Associates in this thoughtful essay. Universities and colleges tend to think of branding as appropriate for "soap, laptops, and cars," says Sametz. Bran

 

PUBLISHED: 2000

 

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