Christopher Ireland, President, ImageNet; Bonnie Johnson, Research Staff, Interval Research
Since people are notoriously unreliable in articulating meaningful preferences for yet-to-be-developed products, disappointments are common for companies that depend on consumer research as a guide for innovation. Christopher Ireland and Bonnie Johnson be
DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.