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Beyond Stewardship to Brand Infusion

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Description
AUTHOR(S):

Karl D. Speak, Principal/Founder, Beyond Marketing Thought, Inc.

 

We have created a few strong brands, but now we have to learn to manage them. "We need to teach everyone in our organization about brand management." "Without a consistent, superior client experience, our clients will view us as a commodity." Brand con

 

PUBLISHED: 2000

 

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