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Materializing Culture

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Description
AUTHOR(S):

Gary Waymire, Director of Product Analysis, GVO, Inc.; Michael Barry, Vice President for Product Analysis, GVO, Inc.; Robert C. Hall, Vice President for Business Development, GVO, Inc.

 

One of the more significant contributions designers can make to the innovation process is a creative investigation of culture, both as strategy and as input to the development of specific products. Gary Waymire, Michael Barry, and Robert C. Hall are convi

 

PUBLISHED: 1995

 

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