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How Design Becomes Strategic

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Description
AUTHOR(S):

Birgit Helene Jevnaker, Associate Professor of Industrial Development, Norwegian School of Management BI

 

Designers often talk about how difficult it is to suffuse an entire company with the "design mind." Management and designers tend to represent different schools of thought and background. Designers argue that managers think of their work only in terms of

 

PUBLISHED: 2000

 

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