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Design as Advantage No. 1: The Design + Identity 50

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AUTHOR(S):

Tom Peters, Founder, The Tom Peters Group

 

I believe that design, currently the preoccupation of the few, will increasingly be seen by the many as a matchless opportunity for differentiation. This statement, from the opening paragraph of this keynote article by business guru Tom Peters, should br

 

PUBLISHED: 2000

 

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