Alex Simonson, Assistant Professor of Marketing, Fairleigh Dickinson University; Bernd H. Schmitt, Associate Professor of Business, Columbia Business School; Joshua Marcus, President, PAOS New York
Recognizing design as an organizational resource, a key concern is devising methods for productively managing this essential asset. Alex Simonson, Bernd Schmitt, and Joshua Marcus propose an approach they refer to as Corporate Aesthetics Management, a sys
DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.