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“Face of the Brand”: A Design Methodology with Global Potential

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AUTHOR(S):

Dannielle Blumenthal, Editorial Director and Brand Consultant, The Brand Consultantcy

 

Many companies rely on a logo-driven strategy to sell their products globally. They use this design in every market, supplementing it with varying collateral, characters, and language. It’s an approach that certainly offers consistency, but Diane Beecher,

 

PUBLISHED: 2001

 

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