Linda Keefe, Vice President, Strategic Marketing and Design, Yamamoto Moss
A critical business challenge is determining the optimum relationship between the identity of a corporation and the identities of its various products. Based on the concept of “involvement”—the value an audience places on corporate and/or brand identity—L
DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.