Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Corporate Identity: The Power and the Paradox

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

John M. T. Balmer, Business Faculty, University of Strathclyde


In the real world, the emphasis on corporate identity as a factor in business success is expanding significantly. Academic interest in the subject, however, remains modest. This leaves a gap that, in John Balmer’s analysis, creates misunderstandings about




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal