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Branding in the Last of the Unsaturated Markets

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Description
AUTHOR(S):

Sanjeev Malhotra, Director, Aliagroup; Seema Mangrulkar, CEO, Aliagroup

 

With information barriers breaking down and the Internet offering new outlets to once-sheltered economies, communities around the world are beginning to discover one another. And despite what Western marketers might think, the flow runs in both directions

 

PUBLISHED: 2001

 

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