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Shaping the New Corporate Voice: The Challenge of Heeding Customer Voice

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AUTHOR(S):

Nirmal Sethia, Associate Professor of Management and Human Resources, California State Polytechnic University, Pomona

 

In developing a strong corporate voice, companies can start by probing the personalities and values within their own organizations. Executives should keep in mind, however, that this task also requires a keen awareness of customer priorities. Building on

 

PUBLISHED: 1995

 

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