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Designing Automobiles for Global Value: Ten Market Trends

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Tom Lockwood, Global Brand and Design Strategy Manager, StorageTek


“We wanted a car we could sell in 42 countries.” That was part of Bryan Nesbitt’s design brief for Chrysler’s PT Cruiser and, indeed, the car sold well on both sides of the Atlantic. The same could be said for Ford’s Focus. “A decade ago,” says Tom Lockw




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