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The Roundel and the Corporate Image of London Transport

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AUTHOR(S):

Jeremy Rewse-Davies, Design Director, London Transport

 

The circle with a broad bar across its center is a symbol with universal currency. It is London; it is the underground; it is a vast public transportation network. We think of it as the centerpiece of a model corporate identity. But as Jeremy Rewse-Davies

 

PUBLISHED: 1995

 

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