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Alchemy of Cultures: From Adaptation to Transcendence in Design and Branding

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AUTHOR(S):

Mario Gagliardi, Independent Consultant for Strategic Design

 

There is much discussion among designers and brand marketers about the difficulties of taking brands global. Most of us assume a brand will work in other cultures as long as it is sufficiently adapted and stays sufficiently unique, and that accomplishing

 

PUBLISHED: 2001

 

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