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Industrial Design Made Easy: Three Steps to Communicating Value

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Sohrab Vossoughi, Founding Principal, ZIBA Design; Steve McCallion, Director of Research, ZIBA Design


While numbers can provide impressive measures of design performance, the contribution of design must also be communicated on a personal level. In an essay about the interface among clients and consultants, Sohrab Vossoughi and Steve McCallion articulate t




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