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Design Matters

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Description
AUTHOR(S):

Jeff Smith, CEO, Senior Product Strategist, Lunar Design; Karl Ulrich, CEO, Nova Cruz Products, LLC

 

Ever wonder what would happen to your bottom line if your company used design everywhere? Nova Cruz was the brainchild of a Wharton professor and partners from three design-research firms (along with a handful of angel investors) who had spent years eithe

 

PUBLISHED: 2001

 

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