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Marketing, Design, and Education: Cross-Functional Integration and Design Commun

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AUTHOR(S):

Gerald E. Smith, Faculty , Boston College Carroll School of Management; Duane M. Loose, Adjunct Faculty , Rhode Island School of Design

 

Design and marketing are natural partners. The difficulty, particularly in the classroom, is conveying the richness of that relationship and strategies that facilitate a dialogue between the two disciplines. Gerald Smith and Duane Loose have some suggesti

 

PUBLISHED: 1994

 

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