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Perspectives on Cross-Functional Design-Management Education

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Dr. Margaret Bruce, Senior Lecturer, Manchester School of Management, University of Manchester Institute of Science and Technology, England; Rachel Davies-Cooper, Research Fellow, University College Salford, England


The good news is that the discipline of design management is finally standing on its own. As Margaret Bruce and Rachel Davies-Cooper report, its presence in business and design-school curricula takes many forms, but it is there. The challenges ahead inclu




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