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Design and Management Education: Collaboration between Practice and Academia

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AUTHOR(S):

Richard S. Blackburn, Associate Professor of Management, University of North Carolina at Chapel Hill; David Chapin, Principal, Forma

 

The objectives of this collaboration between a management professor and a practicing designer are to raise the profile of design in B-school curricula and give MBA students an appreciation and understanding of design as a competitive resource. The result,

 

PUBLISHED: 1994

 

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