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Prototyping is the Shorthand of Design

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AUTHOR(S):

Tom Kelley, General Manager, IDEO

 

Prototyping is a state of mind, says IDEO's Tom Kelley, in this excerpt from his forthcoming book, The Art of Innovation. It's a state of mind that's endemic at Palo Alto-based IDEO, which is famous for its product design. General manager Kelley offers a

 

PUBLISHED: 2001

 

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