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Perspectives on Communicating the Value of Design

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Tom Lockwood, Global and Brand Strategy Manager, StorageTek; Tim Bachman, Principal, Bachman Miller Group; Mark Oldach, Former Design Director, Arthur Andersen Business Consulting; Bryce Rutter, President and CEO, Metaphase Design


To highlight this Journal issue, which is all about evaluating and predicting design outcomes, the editors sought opinions from five DMI members on how best to convey the value of design to nondesigners. Their responses ranged from the practical ("I have




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