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A Role-Based Approach to Design-Management Education

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Description
AUTHOR(S):

Jack Williamson, Adjunct Assistant Professor of Design Studies, The University of Michigan School of Art

 

Because it spans numerous functional boundaries, a business school’s introductory design-management course is challenged to offer a broad overview that is something more than an inventory of business-design concerns. For Jack Williamson this means present

 

PUBLISHED: 1994

 

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